When working with any online business, you have to be careful of the SEO mistakes that can be made and take down your website. There are several types of mistakes that can be made that can cause problems for your site. Some remain not as serious as others, but you can see results from them all the same. Not taking any SEO seriously can take your website far away from what it could potentially be. You want your site to be ranked well, but you do not want it to be ranked at the bottom or the top of the first page in search engine results.
Here’s what brainvire.com eCommerce SEO has to reveal about grave SEO mistakes that no eCommerce business should follow:
- Wrong Use of Meta Tags
Some of the most common mistakes made by people involved with search engine optimization are the use of Meta tags and keyword stuffing. These things will help your site move up in search results, but they will not bring you the results you desire. These remain not things that are going to get you high ranking and make you money. They are not even going to get you enough traffic to make you money.
What happens when you do this is that you can hurt your business by hurting your reputation online. You will have a problem with people linking to your pages because they will see that you are trying to fool them. This can hurt your site in various ways and is one of the things that you will want to avoid.
- Unavoidable Use of Spam Mails
The use of spam is another mistake that can be made and will get you nowhere. This can also hurt your business, and you will want to avoid it as much as you possibly can. You do not intend to get to deal with a search engine that penalizes you for a huge amount of text with nothing to do with your website.
- Using Keywords with Insufficient Frequency
Get sure that you utilize keywords in the text of your site. This is one of the most important parts of SEO or Search Engine Optimization and should not be overlooked. One key term called a Keyword will tell the search engines what your page content is about. Get sure that you do include these keywords in all of the content on your webpage, and you will not have to worry about anything.
However, you will need to make sure that you are not overdoing this. You should only use keywords three times in the body of your content. This is also important if you include images on your webpage. You never want to have the keywords inside the image tags. You want to keep them off because search engines will see this, which will hurt your SEO efforts.
- Generating Inappropriate Linking Techniques
Another one of the biggest SEO mistakes that will harm your eCommerce site links your site to itself. Every page on the respective site should have its link leading to it. Links are what allow people to find your site. This is why you should only have one link leading to your website per page. If you have more links leading to your site than pages within your site, then this is a bad site that will cause issues with search engine rankings.
- Forgetting to Focus on Meta Descriptions & Title Tags
Your meta description is also going to help search engines. This is simply a short description that is found at the bottom of every page on your site. You should make sure that you are writing quality content for this area because certain things are not allowed on the page.
The title tags are very important for SEO. They are the first thing that a search engine sees when a person searches. You want to make sure that you create a page title that stands out. This can be anything from the business’s actual name to the name of the website or even just the main keyword in your content.
Also, read “Web Design Strategy for Successful Websites“.
The Final Say
These are some of the biggest SEO mistakes that will harm your eCommerce site. They are not hard to avoid if you know what they are. Your website should always list the latest content that has been added to it. Search engines cannot read past the last three months of content on your website. This will hurt you in the rankings. You want to make sure that you are adding new content regularly so that the search engines can see that your website is constantly changing. Make sure that you spend some time working on your SEO efforts so that you do not have to make these mistakes.