Whether it’s a large-scale company or a small startup, every business has a website in this digital era. The organizations are now understanding the importance of a site for brand recognition and credibility. However, most startups don’t think about how their website should look like. They make a site as if it’s just a formality. Such an approach can cost them heavily in the future as everything has been getting digitized rapidly.
No matter how good your products or services are, people won’t trust you if they don’t find your website interesting. Like a stand-out custom logo design, you need an interactive, responsive, speedy, and mobile-friendly website to engage the target audience with your brand. In short, from a website’s looks to functionality, you need to make sure that everything is impressive.
For instance, if your website looks pleasing but functions poorly. It’ll leave a negative impact on first-time visitors, and they’ll never head back to your site. In this fast-paced era, no one will stay on a site that loads slowly. Therefore, as a business owner, you need to understand that your website reflects your brand personality; and is a source of delivering the company’s message to visitors.
A good website leaves a lasting impression on visitors and increases conversion rate instead of bounce rate. So, if you want a website where people stay longer, implement the following tips.
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7 Steps to Create an Impressive Website
Make It Creative and Different
A striking custom logo design, speedy web page, and engaging content: these are the first things that a visitor looks into a website before exploring it completely. If you want your website to be a game-changer for your business, create it in a way loved by the masses. The more creative and unique the website is, the more traffic it’ll get.
Besides, it represents the unique nature of your brand and helps you make a place in a highly competitive market. Your website should work as a successful ambassador of your brand who warmly welcomes visitors and tells everything about your business.
Make It Speedy
Creating a stunning custom logo design and a good-looking website is not enough to impress visitors. Your site success is highly dependent on your web page speed. If your website is slow, visitors will close it and move to your competitors’ sites that you don’t want at all.
In contrast, if your landing page opens in a blink, it’ll not only increase visitors’ dwell time but also convert them into potential customers. If you want people to stay on your site for a while and explore what products and services you are offering, work on your website loading speed.
Make It Easy-to-Navigate
During the first visit to any site, the regular online buyers start navigating, scrolling, and switching between different pages to know about your business and explore your offerings. Having a creativecustom logo design is a must, but if your site is not user-friendly and easy-to-navigate, visitors will likely leave it without finding out what products and services you are offering.
When all the necessary information is on the upfront, it’ll make it easier for a user to make a decision, resulting in an increased conversion rate. What’s more? An easy-to-navigate website boosts brand recognition and adds value to your business.
Make It a Perfect UX Layout
The perfect combination of design and functionality is what makes an excelling UX web layout. As a newbie in the business world, you must focus on building a persuasive user-experience to make an impact. However, to create a user-experience that delivers, you need to develop a creative web design and highly-optimized functionality.
Apart from web design and functionality, you also need a unique and legit custom logo designto build a strong brand image in the marketplace and among the target audience. Therefore, it’s essential to ensure that all clickable and visual elements on your site are appealing and interactive.
Make It Simple and Clear
Your website should convey the message clearly; and to achieve this feat, you need to create a simpler yet creative web design. Try to adopt a minimalist approach while creating a site for your business and use the white spaces effectively. The more minimalist your design is, the more it’ll be soothing for the eyes.
Whether it’s a custom logo design or a website, minimalism is a trend nowadays, and everyone is following it and availing benefits. Becoming a part of this trend will help you create a website that people will love to explore and buy from it.
Make It Mobile-Friendly
With a smartphone in a pocket, people can instantly visit any site, any time, anywhere, instead of relying on a desktop. It not only saves the time of visitors but also boosts the readability and viewability of your site. So, having a mobile-friendly site means you have an additional and effective source of bringing traffic to your site.
In fact, Google started using mobile-friendliness as a ranking factor in 2015, making it imperative for businesses to optimize websites for mobile use to rank better. If you ignore this crucial ranking factor, there might be high chances of your website being buried under the search results. Someone said it right that “the best place to hide a dead body is the second page of Google search.”
Make a Good Use of Colors and Typography
Good looks, a creative custom logo design, and engaging content are not enough to make a website great. There are many other factors that should be considered wisely during the web design process; if you want a site loved by the masses. A visitor to a website connects with your brand either positively or negatively within seconds. However, arousing emotions is entirely depends on you.
A good website is one where visitors feel comfortable every time they open it. However, colors and typography are the elements that play a vital role in setting the right impression on the target audience and creating an excellent user-experience. If you want to impress visitors, you need to come up with the best color schemes and perfect typography.