Facebook is one of the most lucrative platforms for e-commerce business. It has been recording the highest traction for businesses among all the leading media platforms. As per studies, Facebook marketing produces the highest value for investment across social business promotions and marketing modes. But this doesn’t stand true for everyone trying their luck with the platform. Moreover, this takes the right tactical approach in Facebook marketing to best work with your socially invested e-commerce goals.
So, to get the most desired response from your efforts, you need to follow Facebook strategies. To best serve your trade element and growth objectives in response to the brand’s social standings.
Let’s figure out the most resourceful tactical measures of Facebook marketing for e-commerce business that have proven highly rewarding for businesses in the online space.
You can get to know more about “5 ways to boost your engagement on mobile apps“.
Create Different Pages for Different Audiences
Yeah! This may come to you as some peculiar trick or marketing gimmick at first. But, most popular brands and leading social media marketers to follow. Further, this practice to segregate audience groups, drive targeted communication, and create strategic campaigns focused on specific user groups.
This proved to be highly beneficial for e-commerce business. They could build diverse communication bases across different service product categories and segments. E-commerce business connect with different user behavioral traits and response tendencies. Hence, this gets you to communicate more within the target user’s bandwidth. In a way, a particular audience group understands better. In addition, this allows you more chances to get better overall user response and conversion value through Facebook profile activity.
Work on Something Creative, Witty, and Unique
The internet is filled with lumps of undistinguished content. People don’t have time for just anything and everything and are only attracted to something. By the adds look unique value to their information or entertainment needs appealingly and effortlessly.
So, only when you have value to offer to your audiences in the form of distinctive content. That is engaging and impactful as a piece of communication, you get to attract your users’ attention.
While you do this, you can include intriguing, funny post copies, pick persuasive headlines, use quirky illustrations, and frame stirring captions. This will create interesting posts that quickly grab your audience’s attention. This will keep them interested in you, and they will look up to you over any random profile. Get in a steady relationship with your brand.
Quality of Images Make a Big Difference
Every time you drop by a Facebook profile, you mostly judge its quality by looking at the images on display. Images are the key factor in deciding how your online profile is perceive and to what extent you can attract users to it. Hence, images mark a big difference across all performance factors like time on page/profile, click-through rates, user engagements, and end conversions.
Just take the example of the Display Ads campaign on Facebook. Your visitors get to see the ad creative, which is most of the time an image of your product supporting your marketing pitch. This is their random chance to come across your offer. Build first impression seeing the imagery of that advertisement.
The same goes with the profile cover, inline photos, and gallery images that get your users attracted to the profile. Although, choose high-resolution images of the right size that best serve the context. Set them on the profile to get favorable results.
Implement Facebook Pixel
If you plan to run ads on Facebook, you need to set up Facebook Pixel code on the site. Every e-commerce site needs to do this as the firsts of things to get their advertising base ready for the platform. Hence, this is important because Facebook Pixels detect user visits taking place on the sites.
This gets Facebook to know and track the visitors establishing their unique identity for the visiting event. In addition, it helps Facebook collect data and triggers cookies as a user interacts with your site or clicks on your ads.
This allows you to run remarketing ads for your products targeting those who have visited your e-commerce store. In addition, you can filter your choices of how you would like to reach them outgoing with the pattern of activity and behavior of the visitors.
Communicate Your Brand Story
Facebook is a vast social platform with great scope for users and businesses to connect, interact, explore, and benefit from expansive social communication possibilities. In addition, it is a flourishing ground for hosting team discussions, community initiatives, group activities, and live events.
An e-commerce business can get a lot in its favor by implementing the right communication strategy to establish a connection with its audiences. Further, they can do this by telling their users the story about their being and beginning. Then, they can forward a dialog about their underlying purpose and the entrepreneurial side of the business.
There’s a lot about these backdrop portrayals and short candid tales that interest and move people. Most marketers find brand stories a strong tool to help you connect with your audiences going beyond the mechanical practices of marketing.
These stand out to be the most effective strategies adopted by any e-commerce company aiming to build and promote its profile on Facebook. Though, implementing these tactical measures picking the right approach, you get a lot of opportunities to explore in the marketing and communication front. This is going to get you the hike in brand identity, thump-up user engagement, and optimize your social reach as an e-commerce store to get you higher user traction and conversion value with Facebook.
To get help with building rewarding strategies and put your best foot forward with Facebook Marketing, reach out to experts at ESage Digital.