To a large extent, social media marketing is about connecting with your target audience, whether that’s via direct communication or the creation of compelling content. It’s common knowledge that if you want to be successful on social media, you need to get your audience involved, regardless of your sector, business size, or marketing objectives. The level of participation in your social media initiatives may make or break your efforts.
Memes abound on social media, so chances are you’ve seen at least a few of them before. Memes have been around long before social media, which may surprise some people.
On the other hand, memes have been radically reimagined since the internet’s arrival. They take the shape of a hilarious video or photo with an amusing caption most of the time. But the fact that they go viral so rapidly is why your company should be paying attention to them.
Here are a few tips on how one can utilise memes to promote their business:
1. Make sure your meme is in sync with your brand’s voice.
Like all of your other material, your memes should ideally adhere to the brand voice you’ve established. Regardless of how intuitively you know which memes will resonate with your target audience, it’s a good idea to spell out precisely what sort of content you’ll be posting and what kind of humour you’ll be using so that your brand remains consistent at all times.
Brands of various sizes and sectors use memes for marketing their goods now that they’ve become famous. However, memes may range from the edgy and unpleasant to the utterly strange, so it’s crucial to know where your business stands on the meme spectrum before using one.
Simply defining your brand language and then creating memes that reflect the same through a meme generator is the most excellent way to achieve this. However, how can you discover your brand’s unique timbre? Your brand’s message and intended audience will impact how you word your tagline.
For example, a lively and vigorous tone may be appropriate for a sportswear company. Using a more mellow tone may not be as effective. You may want to use a more laid-back approach for things like beanbags and pillows.
2. Be familiar with memes.
Although memes seem easy to create, they are somewhat tricky. Thorough knowledge of memes, their forms, and their intended use is required. Different sentences may only be used in connection with detailed visuals in “meme-lingo,” which is quite specialized.
When it comes to meme translation, you need to be a native speaker of the language or have someone fluent in memes working for you. Your viewers will be able to tell if your material is even slightly out of whack. It will seem as though you’re trying too hard to be cool, and that’s not a good thing.
3. It is important to choose memes pertinent to the topic at hand.
Just because a meme has been around for a while doesn’t mean it’s gone forever. As a meme marketer, you must respect the lifecycle of each meme.
Some memes are only popular for a few days before being replaced by a new one. When it comes to staying current, having a meme-speaker on staff is essential, since even a few days may make the difference between seeming fresh and out of date!
4. You may also come up with your original memes.
It’s also possible to make your memes unique. The more “meme-able” an image of your product is, the more likely it is to be shared by your audience, and therefore the more likely it is that others will see your material.
There is a lot to consider while creating your memes. In addition to the original information, you’ll need to choose a framework and come up with some relevant, humorous stuff. GIF, video, or still photo – which one will you use? That depends on your choice of typeface. This will definitely need a little more effort, time, and imagination than using pre-existing templates, but the results might be well worth the effort.
5. Participate in meme competitions or challenges.
You’ll encounter meme-like social media challenges from time to time. A lot more people will be able to see your brand if you use the viral nature of these campaigns to your advantage.
Be on the lookout for changes like these, and don’t forget to infuse your unique perspective into the issues you face.
6. Repurpose memes created by other people.
Given that memes are designed to be shared, your business has many options to promote other meme artists’ work. Many individuals will be okay with you republishing their work, and some will even request that you distribute their content on their behalf – and some of them will even encourage it. If you’re going to share a meme on your feed, you should usually get the creator’s permission first.
What better way to add a personal touch to memes you see on social media than by adding your tag? Adding extra depth to the original humour is something your audience will enjoy. As long as you acknowledge the meme’s originator, it’s acceptable to republish the meme as is.
When possible, meme-making contests may be held. Put up a photo that you think is especially meme-worthy, and then encourage your followers to create memes around it. It’s feasible to integrate your brand into the shot, but be mindful that some people may make fun of your business when you do so. You may save some of your favourites for subsequent posting on your profile. It’s a terrific method to get people excited about your company and its products.
7. Don’t go overboard with your efforts.
It’s essential to keep in mind that memes are not your primary content and may only serve as a complement to other forms of information. To keep your audience interested in your business, you’ll need to create unique material for each channel and sprinkle in some memes here and there.
Brands of all sizes have a chance to capitalise on the growing popularity of memes by creating their versions. As long as you don’t come across as trying too hard or as if you’re out of touch, you should be alright. Using the suggestions in this article, you should be able to make good use of memes to promote your business.