The domain of digital marketing is continually evolving with new industry trends and technological changes. As the market becomes increasingly competitive, businesses rely on digital marketing to gain visibility and promote their goods and services to a wide array of customers.
This in turn creates new avenues for professionals looking for exciting and well-paying jobs in the digital domain. As a student, you can break into this industry simply with a digital marketing course that equips you with the necessary skills and knowledge.
Given that there are five billion internet users in the world, the extent and potential of digital marketing are vast and ever-expanding. A course in digital makes you capable of carrying out different job roles that are of importance in the digital marketing industry. Some of these career options are discussed below:
Social Media Marketing Manager
Social media has become an indispensable part of our lives and while it started as a platform for social interaction, it has grown to have much greater use. Along with networking, people use social media to connect with their favourite brands and learn more about the latest trends.
Hence, having a social media presence has become vital for a business as a lot of traffic and leads are generated from channels like Facebook, Twitter, Instagram and TikTok. Though this requires a robust social media strategy along with proper management of brand social media accounts.
A social media manager supervises all this work and heads a team of experts who are skilled in this domain. This is a popular job role and one where you get to do something new each day. Given how dynamic social media is, this profile requires you to stay updated with all new trends and changes.
Content Marketing Manager
Another essential part of digital marketing is content that is consumed in innumerable ways by a vast variety of audiences. Be it a Facebook post or an engaging blog on DIY craft, words are a great way to connect with customers.
Hence, businesses hire content creators and copywriters to curate excellent copies for their products and services. A content marketing manager is the one who oversees the team, assigns tasks, prepares content strategy and calendar as well asformats new ideas and measuresits performance.
Search Engine Optimization (SEO) Specialist
Another important aspect of digital marketing is SEO or search engine optimization. As new businesses emerge each day and the competition becomes intense, it becomes crucial for a brand to rank highly on search engine rankings.
An SEO specialist accomplishes this by optimizing the copy and landing page for the brand. Job responsibilities in this role include performing keyword search, expansion and optimization.
It also involves collecting and analyzing data along with identifying trends to make the most out of all paid search campaigns.
Digital Marketing Manager
One of the most crucial designations in the digital vertical is that of a digital marketing manager who plans and executes all marketing campaigns for the company. To be on this profile, you need an in-depth understanding of digital media and the current market.
They oversee all digital marketing activities and analyze the impact and response to each task. As a digital marketing manager, you should have a good understanding of all sub-sections of this domain like social media, PPC, SEO, content and more.